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beacon­smind Group (ISIN: CH0451123589 – Ticker: MLBMD), a leading SaaS provider in the field of location-based marketing (LBM) & analytics, successfully concluded further strategic add-on acqui­si­tions with the acqui­sition of T2 Vertrieb (“T2”) and KADSOFT (“Kadsoft”)

English Press Release

German Press Release

beacon­smind Group (ISIN: CH0451123589 – Ticker: MLBMD), a leading SaaS provider in the field of location-based marketing (LBM) & analytics, has issued the first half year 2023 figures. The company’s half year results were still negatively by its single product focus in beacon­smind as well as high one-off costs stemming from M&A‑related and restruc­turing costs inflicted by reorga­nization measures intro­duced in FY2022 by Management. For the first time finan­cials of FREDERIX Hotspot GmbH (“FREDERIX”) and Socialwave GmbH were partially reflected due to the closing in February and May 2023, respec­tively.

Zurich, Switz­erland – October 29, 2021, 6:00pm CEST – beacon­smind (ISIN: CH0451123589 – Ticker: MLBMD), a SaaS provider in Location-Based Marketing (LBM) for retail chains unveils today its full-year results for the period July 2020 to June 2021, which corre­sponds to its 2020/2021 financial year. Results are below guidance given during its listing in February 2021 with revenue growth of 56% to CHF780K and negative EBITDA of CHF2.0M.

The core driver for under­per­for­mance in revenue growth is the COVID19 pandemic’s impact on beaconsmind’s clients, which led to the postponing of roll-outs of the beacon­smind solution in stores. For the next twelve months, the number of stores expected to be rolled out by beaconsmind’s key clients amounts to several thousands, compared to a currently installed store base in the hundreds. The company is ready to fulfil global project orders in a record time, with an installing capacity of at least 100 stores per week, compared to under 30 at the time of listing in February. This capacity build-up and related increase in operating fixed costs are the main drivers for the increased loss, in addition to the costs of the listing of the company shares on EURONEXT ACCESS market in Paris in February 2021 and the listing on the Vienna Stock Exchange in March 2021.

The company’s sales­force was streng­thened during the period and resulted in a record number of new client acqui­si­tions. The company first won the DEPOT account, one of the largest home furniture specia­lists in the German-speaking countries with over 500 stores across Germany, Austria and Switz­erland. Then, beacon­smind won the Roberto Cavalli account, the haute couture fashion house, and Maison-B-More, an estab­lished UAE fashion retail group. The company now has a specia­lised sales­force in place across several retail verticals, with a very strong momentum in the pipeline of potential accounts. This investment in sales was an absolute priority for beacon­smind, as the company aims to move away from a high depen­dency on one large anchor client and strives to diversify its expected revenue base by expanding in new verticals like department stores, supermarkets/hypermarkets, logistics, culture, and Hotels/Restaurants/Cafes.

Finally, the company expanded its geogra­phical reach by opening an outpost in Dubai, UAE, where it partnered with the Seed Group, a company of The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, to bring location-based marketing software and solutions for retail chains to the Middle East region. Thanks to this partnership, beacon­smind now has direct access to the companies of the royal family of Dubai, such as Emirates airlines, and the Jumeirah Group, which alone opens potential imple­men­tation of beaconsmind’s solution across a signi­ficant portfolio of hotels, dining, retail and wellness locations across the Middle East, Europe and Asia. The Seed Group is supporting beacon­smind with market entry facili­tation as well as office headquarters and acts as a local sponsor.

Max Weiland, CEO of beacon­smind AG, said “Throughout the period, the number of project orders held-up has been constantly growing.Although I am disap­pointed that the orders were delayed by our clients because of opera­tional reasons and COVID19, I am delighted by the work performed by our team to prepare their imminent fulfilment. Furthermore, our diver­si­fi­cation, both in terms of geogra­phies and client verticals, is already bearing fruit, with a record number of accounts wins in the period in Europe and the Middle East. We are extremely excited about our pipeline and prospects, and look forward to winning some ground-breaking accounts in the coming months.”

About beacon­smind

Founded in 2015 in Switz­erland, beacon­smind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beacon­smind helps retailers run successful location-based marketing campaigns. By fitting stores with bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beacon­smind opens a brand-new channel for retailers to interact with their customers, funda­men­tally trans­forming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the conve­nience gaps of each.

For more infor­mation, please visit www.beaconsmind.com

211029-PR_be­a­con­s­mind_-FYR-20_21Download

Zurich, Switz­erland – October 5, 2021 – beacon­smind (ISIN: CH0451123589 – Ticker: MLBMD), a SaaS provider in Location-Based Marketing (LBM) for retail chains announced it will implement its location-based marketing solution for its very first UAE client, the fashion retail group Maison-B-More. The group will use beaconsmind’s software Suite and Bluetooth Beacon hardware in stores. This client success, acquired in a record timeframe, highlights the legitimacy of beaconsmind’s inter­na­tional expansion blueprint, and points to more successes to come from its strong pre-opening program which will be repli­cated before the next openings in APAC and Americas.

Only 5 months after opening its Middle East outpost in Dubai, UAE, beacon­smind announces its first local client acqui­sition. The speed from approach to closing illus­trates the local appetite for solutions that extract more profit out of retail stores, and the broader industry’s move towards trans­forming their physical stores into digital desti­na­tions. Estab­lished in Dubai in 1985, Maison-B-More’s boutiques and online store are home to over 160 fashion labels from across the world and the group is the prime distri­butor and retailer of some of the largest global luxury fashion brands in the UAE. Physical stores are located in malls (including the Dubai Mall and the WAFI Mall) as well as in the Atlantis Dubai. The retailer is part of the Fanar Group, a broader conglo­merate including hotels in the UAE and Switz­erland, holiday homes, hotel apart­ments and restau­rants, with whom beacon­smind is actively discussing imple­menting its hospi­tality solutions.

With a strong online platform, the group was looking to infuse its digital know-how into its physical stores and develop further loyalty initia­tives based on purchases across platforms. Thanks to the beacon­smind solution, the group will be able to interact in real time with perso­na­lised offers with its clients, based on their purchase history and location within their stores.

Mr. Anis Al Jallaf, Chairman and CEO of Maison-B-More, said “Thanks to beacon­smind, we will be able to offer an experience in our physical stores that incor­po­rates the best marketing techniques we have developed online. Given our exclusive access to brands, we have a high share of loyal, repeat customers. However, we have not been able to fully tap into this potential across our network of stores and offer our clients with a diffe­ren­tiated experience in stores. This is now made possible and easy with beacon­smind. Our marketing teams are excited access such a powerful tool and interact with our customers in a way they have never experi­enced before.”

For beacon­smind, this new client comes only 2 months after announcing the Roberto Cavalli acqui­sition and confirms a shortening of the sales cycles for the company. It also further validates the inter­na­tional expansion strategy of beacon­smind that was announced this year. The company’s local sales force has built a signi­ficant pipeline of potential clients with a high appetite for the company’s location-based marketing solution in the sectors of mall opera­tions, gyms, supermarkets/hypermarkets, logistics, culture, and Hotels/Restaurants/Cafes.

Max Weiland, CEO of beacon­smind AG, said “We are delighted to start our journey in the Gulf region with an innovative fashion group such as Maison-B-More. We are now developing an expertise in fashion retail, and we look forward to co-creating the future of physical shopping with our clients. This win illus­trates that the local appetite for innovative technology solutions is high. The sales process goes faster in the Gulf thanks to centra­lised decision-making powers, which leads to faster sales cycles for us. Our strong pipeline demons­trates that the Middle East embraces new techno­logies, and our marketing solution will have a signi­ficant impact on our clients’ shopping experience.”

About Maison-B-More

Maison-B-More is a Dubai-based fashion retail group. Estab­lished in 1985, Maison-B-More’s boutiques and online store are home to over 160 fashion labels from across the world and the group is the prime distri­butor and retailer of some of the largest global luxury fashion brands in the UAE. Physical stores are located in malls (including the Dubai Mall and the WAFI Mall) as well as in the Atlantis Dubai. The retailer is part of the Fanar Group, a broader conglo­merate including hotels in the UAE and Switz­erland, holiday homes, hotel apart­ments and restau­rants, with whom beacon­smind is actively discussing imple­menting its hospi­tality solutions.

For more infor­mation, please visit www.maison-b-more.com

About beacon­smind

Founded in 2015 in Switz­erland, beacon­smind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beacon­smind helps retailers run successful location-based marketing campaigns. By fitting stores with bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beacon­smind opens a brand-new channel for retailers to interact with their customers, funda­men­tally trans­forming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the conve­nience gaps of each.

For more infor­mation, please visit www.beaconsmind.com

Zurich, Switz­erland — June 23, 2021, 7:30am CEST – beacon­smind (ISIN: CH0451123589 – Ticker: MLBMD), a SaaS provider in Location-Based Marketing (LBM) for retail chains announced it will implement its location-based marketing solution for Roberto Cavalli, the haute couture fashion house. Roberto Cavalli will use beaconsmind’s software Suite and Beacon hardware to transform its shopping experience.

Today, Swiss location-based marketing company beacon­smind AG announced its colla­bo­ration with the 50-year-old haute couture fashion house Roberto Cavalli. Ever since “Limbo”, the first boutique opened by Roberto Cavalli in St. Tropez in the seventies, the brand has always delivered an upscale and innovative shopping experience in its inter­na­tional retail network. Roberto Cavalli’s first store was indeed a departure from the tradi­tional boutique, with sand on the floor, customers walking barefoot, and clothing placed on shelves or hung seemingly at random while respecting a precise chromatic order. One day Brigitte Bardot visited the boutique, thus conse­crating it so that it became a meeting place where fashionable people out shopping were happy to see and be seen.

In today’s omnich­annel world, and since its acqui­sition by DAMAC properties in 2019, the group has been jointly developing their shopping experience and e‑commerce initia­tives. Thanks to the beacon­smind solution, marketing teams at Roberto Cavalli will be able to transform the in-store customer journey in their network of outlets and stores, by inter­acting in real time with local, perso­na­lised messages, offers and other inter­ac­tions based on their clients’ profiles, purchase history and location within their stores.

Mr. Ennio Fontana, General Manager of Roberto Cavalli, said “Thanks to beacon­smind, our creatives will be able to design innovative experi­ences as customers browse through our stores, and therefore not only bridge the gap in experi­ences between online and offline, but also lift the innovative printing, opulent aesthetic, and animalier spirit of our brand, which is excep­tional to experience in person.”

For beacon­smind, this customer acqui­sition further confirms its strong positioning with the world’s most innovative brands. This also confirms a shortening of the sales cycles for the company, and points to the start of an industry-wide adoption of location-based marketing solutions in retail. Together with DAMAC, the Roberto Cavalli maison also recently entered the branded real-estate segment, a sector where beacon­smind is building a strong sales pipeline since its inter­na­tional expansion in the Middle East in March 2021. In the region, Roberto Cavalli spear­headed the interior design of several develo­p­ments, including the Just Cavalli villas in Dubai.

Max Weiland, CEO of beacon­smind AG, said “We are immensely proud to start a partnership with such a renowned and revered fashion house as Roberto Cavalli. The potential appli­ca­tions to express a brand’s creativity through our Suite is limitless, and we look forward to co-creating the future of physical shopping with our clients. With our fast-growing portfolio, we aim to help retailers transform their brick and mortar stores, and offer enhanced shopping experi­ences that bring the best of online and offline.”

About Roberto Cavalli

Roberto Cavalli S.p.A is an Italian luxury fashion company founded by the designer Roberto Cavalli in Osmannoro, Florence, during the 1970s. Known for its glamour and animalier prints on leather and textiles, the label manufac­tures and markets haute couture, ready-to-wear, and access­ories, including handbags, eyewear, watches, shoes, perfumes and jewellery. The company also develops interior design projects for high-end buildings and hotels.

For more infor­mation, please visit www.robertocavalli.com  

About beacon­smind

Founded in 2015 in Switz­erland, beacon­smind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beacon­smind helps retailers run successful location-based marketing campaigns. By fitting stores with bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beacon­smind opens a brand-new channel for retailers to interact with their customers, funda­men­tally trans­forming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the conve­nience gaps of each.

For more infor­mation, please visit www.beaconsmind.com

Zurich, Switz­erland — May 10th, 2021, beacon­smind (ISIN: CH0451123589 – Ticker: MLBMD), a SaaS provider in Location-Based Marketing (LBM) for retail chains unveils today its inter­na­tional expansion strategy, whereby the company will serve its global clients and acquire new business through three new inter­na­tional outposts by the end of 2022, beacon­smind today announces opening of its Middle East outpost in Dubai, and its partnership with Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum.

After announcing in March its inter­na­tional expansion blueprint consisting of three new inter­na­tional outposts (Middle East, APAC and Americas) by the end of 2022, beacon­smind announces today the opening of its Middle East outpost in Dubai, United Arab Emirates. The local entity will lead business develo­pment efforts for global customers with headquarters in the Middle East.

The first partnership signed and announced today is with Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, family member of the royal family of Dubai. The Seed Group has joined forces with beacon­smind to bring location-based marketing software and solutions for retail chains to the UAE and the wider Middle East region.

Hisham Al Gurg, CEO of the Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “We are pleased to partner with beacon­smind. Their concept is already proven in the global markets and helping various businesses to add more value to their opera­tions. I am confident it will help the Middle East retailers to make their services more agile, target the right customers and add to the overall bottom line of the business.”

Thanks to this partnership, beacon­smind now has direct access to the companies of the royal family of Dubai, such as Emirates airlines, and the Jumeirah Group, which alone opens potential imple­men­tation of beaconsmind’s location-based marketing solution across a signi­ficant portfolio of hotels, dining, retail and wellness locations across the Middle East, Europe and Asia. The Seed Group will support beacon­smind with market entry facili­tation, resources in R&D and accounting, and including office headquarters.

“The Middle East market offers a huge potential for growth for companies like us that are focused on enhancing customers’ shopping experience and offering valuable insights to the businesses. Local population is very tech-savvy and businesses are under­going massive digital trans­for­mation. These will be just a few of the many positive catalysts present in this region,” said Max Weiland, CEO of beacon­smind.

The Seed Group is the local sponsor of the Middle East entity of beacon­smind, which under­lines their strong belief in the develo­pment potential and promises execution support. There will be no dilution to the existing beacon­smind share­holders. Based on this exclusive access, beacon­smind estimates a market revenue potential of over CHF40M recurring annually. This figure can be reached in the next 5 years in the UAE and Middle east regions alone. The region’s 3 key verticals that the company is targeting are Retail, Hospi­tality and Dining, and Culture and Tourism. The key clients targeted are mall operators, gyms, supermarkets/hypermarkets, logistics, culture, and Hotels/Restaurants/Cafes. The company has now a sales­force in place.

“Especially in this Covid-induced new normal era, when many retailers have accele­rated their digital trans­for­mation journey to gain new business, beaconsmind’s offerings seem very timely,” said Mr. Al Gurg.

“With Seed Group as a strategic partner, we are looking forward to enter the market with a bang and earn good following very fast in the coming months. We have already spent a good amount of time learning the market dynamics and studying the local customers’ prefe­rences and incli­na­tions. This will help us to instantly offer the best-tailored solutions to our regional clients,” said Mr Weiland.

About Seed Group

Over the past 16 years, Seed Group has formed strategic alliances with leading global companies repre­senting diverse regions and indus­tries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connec­tions of the Seed Group. The Group’s goal is to create mutually beneficial partner­ships with multi­na­tional organi­sa­tions and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was estab­lished by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business oppor­tu­nities in the region, which meet The Private Office’s criteria.

For more infor­mation, visit www.seedgroup.com

About beacon­smind

Founded in 2015 in Switz­erland, beacon­smind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beacon­smind helps retailers run successful location-based marketing campaigns. By fitting stores with bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beacon­smind opens a brand-new channel for retailers to interact with their customers, funda­men­tally trans­forming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the conve­nience gaps of each.

For more infor­mation, please visit www.beaconsmind.com.

Zurich, Switz­erland — March 31^th, 2021, beacon­smind (ISIN: CH0451123589 – WKN: A2QN5W – VIENNA: BMD – EURONEXT: MLBMD), a SaaS provider in Location-Based Marketing (LBM) for retail chains, unveils today its half-year results for the period July to December 2020, which corre­sponds to the first half of its 2020/2021 financial year. Results are in line with the guidance given during its listing in February 2021 with negative EBITDA of CHF 0.9M and CHF 0.15M in revenue. Beacon­smind confirms its guidance for the calendar year 2021, with positive EBITDA of CHF 1M and CHF 11M in revenue.

Swiss location-based marketing company beacon­smind AG unveils its half-year results for the period July to December 2020, which corre­sponds to the first half of its 2020/2021 accounting year. Results are in line with the guidance given during its February 2021 listing with negative EBITDA of CHF 1M and CHF 0.15M in revenue. Revenues stood 70% lower than over the same period in 2019, before the pandemic hit, where they stood at CHF 0.5M with a strong roll-out pipeline. The impact of the COVID19 pandemic on beaconsmind’s clients was profound, with store closures across all of their markets leading to paused projects and postponing of roll-outs of the beacon­smind solution.

Nonetheless, the company raised its largest funding round in December 2020 with investors backing the company on its way to becoming a sector leader. In parallel, beacon­smind invested in its global visibility by completing some critical work required for its February listing on Euronext in Paris. The company also used the downtime to develop further its software features, in-house sales and marketing.

The company didn’t stay still during this pandemic-ridden period. During this unpre­ce­dented time, beacon­smind streng­thened and deepened its ties with clients by planning colla­bo­ra­tively how to position their store networks for the retail rally that will ensure when stores are allowed to open again. The company’s clients will be in a position to offer a truly superior customer experience through innovative inter­action with their customers and digital initia­tives that will bring the store experience on par with online shopping. The first months of 2021 have shown signi­ficant traction for the retail sector: our clients now expect the delayed shopping consumption and increased household savings to translate in an unpre­ce­dented uptick in sales. Our marketing solution is a critical tool for them to boost sales, shopping experience and customer loyalty, and this will translate in signi­ficant roll-outs of our solution this year.

As a result, compared to the previous period, the company is well-funded and presents a strong balance sheet, showing CHF 1.9M in cash at period end, up from CHF 70K the previous period in 2019. Today, beacon­smind confirms its outlook for the calendar year 2021 as commu­ni­cated in the listing prospectus, with positive EBITDA of CHF 1M and CHF 11M in revenue.

This signi­ficant uptick in growth is enabled by the re-activation of roll-outs previously postponed and new client acqui­si­tions with signi­ficant store networks where the beacon­smind solution will be enabled. Furthermore, the company received signi­ficant interest during the opening roadshow of its Middle East outpost where store opening policies are business-friendly and vacci­nation campaigns well underway, confirming the importance of geogra­phical diver­si­fi­cation, at the core of the company’s inter­na­tional expansion strategy.

In conclusion, the company is well-funded, expanding inter­na­tio­nally, has gained a signi­ficant new client and streng­thened its ties with its existing ones, and even further developed its SaaS solution, sales as well as marketing. Beacon­smind is well positioned to benefit from the upcoming retail rally.

For more infor­mation, the company’s semi-annual unaudited finan­cials are available on the investor relations section of the website.

About beacon­smind

Founded in 2015 in Switz­erland, beacon­smind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beacon­smind helps retailers run successful location-based marketing campaigns. By fitting stores with bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beacon­smind opens a brand-new channel for retailers to interact with their customers, funda­men­tally trans­forming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the conve­nience gaps of each.

For more infor­mation, please visit www.beaconsmind.com.

Zurich, Switz­erland — March 16^th, 2021, beacon­smind (ISIN: CH0451123589 – Ticker: MLBMD), a SaaS provider in Location-Based Marketing (LBM) for retail chains unveils today its inter­na­tional expansion blueprint, whereby the company will serve its global clients and acquire new business through three new inter­na­tional outposts by the end of 2022. In the first step of this blueprint, the company also announces its intention to open its Middle East outpost in the coming months.

Swiss location-based marketing company beacon­smind AG unveils its inter­na­tional expansion blueprint, whereby the company will serve its global clients and acquire new business through three new inter­na­tional outposts by the end of 2022: Middle East, APAC and Americas.

• The historic headquarters in Zurich, Switz­erland, will cover global customer accounts and serve as the company’s central opera­tions and logistics office, and lead European business develo­pment.
• Inter­na­tional outposts will focus on business develo­pment efforts for global customers with headquarters in the respective regions:
  • This localised sales strategy is required in order to convert customers to the beacon­smind SaaS solution, as all key stake­holders involved in the sales typically sit in the local head offices (CEO, Head of Retail, Head of IT and Head of Marketing).
  • The blueprint’s locations of Middle East, APAC and Americas were selected based on the current customer store footprint and existing usage data of beaconsmind’s solution.
  • The Middle East outpost was selected as the first location to open based on the regional analysis conducted this year. APAC location planning will follow next this year and Americas location planning will follow by 2022.

In the first step of this blueprint, the company announces its intention to open its Middle East outpost in the coming months. This announcement follows a 3‑months pre-opening process which will be repli­cated before the next openings in APAC and Americas:

• Regional analysis of existing and potential beacon­smind customer store footprint, growth potential, regional Covid-19 policies regarding store and restaurant/hotel opening, pricing levels, SaaS growth and location-based marketing usage data.
• Hiring of retail-specia­lised sales­persons, tasked with the prepa­ration of the executive roadshow.
• Executive roadshow, whereby CEO and board members meet potential clients and local partners over several weeks to confirm regional appetite for LBM and beaconsmind’s revenue potential.

The completion of the pre-opening process for the Middle East location was enabled by the fund-raising round of December 2020. A 3‑week roadshow was possible thanks to the region’s management of Covid-19 vacci­nation and store-friendly policies. Beacon­smind now is in final stages of negotiation with strong local partners. Furthermore, the company has inter­acted with potential clients with a high appetite for the company’s location-based marketing solution in the sectors of mall opera­tions, gyms, supermarkets/hypermarkets, logistics, culture, and Hotels/Restaurants/Cafes. The company has now a sales­force in place and is taking steps to open a corporate presence in Dubai, UAE.

Max Weiland, CEO of beacon­smind AG said “The Middle East is a buzzing region, with the Qatar World Cup and Dubai Expo just around the corner, and the local appetite for innovative technology solutions is sky-high. Our solution received an extremely encou­raging reception throughout the regional roadshow. We have strong indica­tions that the sales process is simpler thanks to often centra­lised decision-making powers, which will lead to faster sales cycles for beacon­smind. The Middle Eastern popula­tions have demons­trated that they embrace new techno­logies, and our marketing solution will have a signi­ficant impact on our clients’ shopping experience. Indeed, Middle Eastern customers are constrained to shopping in excep­tio­nally large indoor struc­tures most of the year, and way-finding technology through battery-powered beacons is already widely available. Our track power-supplied beacons offer not only a superior solution to the battery-powered ones in place that require repla­ce­ments, but our marketing software Suite

also opens a brand-new commu­ni­cation channel for our clients that is likely to generate exciting results in the coming months. “

About beacon­smind

Founded in 2015 in Switz­erland, beacon­smind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beacon­smind helps retailers run successful location-based marketing campaigns. By fitting stores with bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beacon­smind opens a brand-new channel for retailers to interact with their customers, funda­men­tally trans­forming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the conve­nience gaps of each.

For more infor­mation, please visit www.beaconsmind.com.

Contacts

beacon­smind
Max Weiland, Founder & CEO
maxweiland@beaconsmind.com
Tel.: +41 44 380 73–73

Media Relations
Nicolas Merigeau­NewCap
nmerigeau@newcap.fr

Investor Relations / Strategic Commu­ni­cation
Louis-Victor Delou­vrier NewCap
lvdelouvrier@newcap.fr

Stäfa (Zurich, Switz­erland) — March 8, 2021. beacon­smind AG announced today it will implement its location-based marketing (LBM) solution for DEPOT, one of the largest home furniture specia­lists in the German-speaking countries with over 500 stores in Germany, Austria and Switz­erland. DEPOT will use beaconsmind’s software Suite and Beacon hardware, which will commu­nicate with the DEPOT mobile app, to transform its shopping experience in-store through digital inter­ac­tions.

Today, Swiss LBM company beacon­smind AG announced its colla­bo­ration with leading German home furniture specialist DEPOT. Thanks to the beacon­smind solution, marketing teams at DEPOT will be able to transform the in-store customer experience. Through its existing mobile app, DEPOT will be able to interact in real time with local, perso­na­lised messages, offers and other inter­ac­tions based on their clients’ profiles, purchase history and location within its stores.

For DEPOT, this new high-perfor­mance, measurable marketing and experience channel will contribute to bridging the gap in shopping experi­ences between online and offline. beacon­smind will enable DEPOT to know their clients better, and to adapt offers and recom­men­da­tions as customers browse through their different sections with home furniture, home decoration and access­ories.

Dr. Gunnar George, Managing Director at DEPOT said “The use of disruptive techno­logies is more important than ever for retailers. Our customers are incre­asingly digital, and it is a priority for us to open digital inter­action channels. Our dynamic inventory, evolving through the seasons and trends, and our large store formats are ideal to interact with customers directly through their phones, and we look forward to making the shopping experience more exciting for customers by providing perso­na­lized and relevant inter­ac­tions based on where they stand in the store.”

Max Weiland, CEO of beacon­smind AG said “In an omnich­annel world, we enable retailers like DEPOT to make brick-and-mortar stores even more attractive, thanks to a shopping experience that integrates the advan­tages that they find online. Customers are now starting to expect a level of perso­na­lization and inter­action every­where and our thesis is that they will soon find non-digitally enhanced shopping inferior to online. And this is where our sweet spot is, by enabling retailers like DEPOT with brick-and-mortar networks that are central to their brand narrative, to enhance their stores with digital inter­action capabi­lities, and therefore seamlessly merge online and offline. DEPOT is breaking new ground by digitising its network and investing in customer experience, and we look forward to supporting them as they continue their impressive expansion. Max Weiland added: “This signi­ficant customer acqui­sition highlights beaconsmind’s ability to rapidly deploy its commercial strategy. This win also points to a shortening of the sales cycles, and the maturity of the solution which meets the needs of distri­bution company “.

About DEPOT
The Gries Deco Company, with its two strong brands DEPOT and ipuro, is today one of the largest decoration and furnishing specia­lists in the German-speaking countries. The company currently employs around 6,500 people and has over 500 DEPOT shops (including partners) in Germany, Austria and Switz­erland. Opening ~30 shops per year since 2005, DEPOT estab­lished itself as a leading provider of ideas for innovative furnishing and home access­ories. The range of high-quality products changes seaso­nally and is coupled with innovative, modern design, feel-good factor and customer-friendly prices. 700,000 customers shop at DEPOT every month.

For more infor­mation, please visit www.depot-online.de

About beacon­smind
Founded in 2015 in Switz­erland, beacon­smind is a pioneer in the field of location-based marketing (LBM) software for retail chains. beacon­smind helps retailers run successful location-based marketing campaigns. By fitting stores with bluetooth beacons that precisely locate and identify customers, and by integrating its Software Suite, beacon­smind opens a brand-new channel for retailers to interact with their customers, funda­men­tally trans­forming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the conve­nience gaps of each.

For more infor­mation, please visit www.beaconsmind.com

beacon­smind
Max Weiland, Founder & CEO
maxweiland@beaconsmind.com
Tel.: +41 44 380 73–73

Media Relations
Nicolas Merigeau NewCap
beaconsmind@newcap.eu

Investor Relations / Strategic Commu­ni­cation
Louis-Victor Delou­vrier
NewCap
beaconsmind@newcap.eu